Following the release of their rework “Cry” from Australian band The Mavis’s earlier this year, Sydney producer Donatachi is back with another hyperpop banger, this time featuring Southern California-based Cowgirl Clue. Giving us another taste of the PC world, the two have joined forces to bring us “B2B Heartbeat”, pushing the boundaries yet again with forward-thinking soundscapes, Cowgirl Clue’s sugary vocals adding a certain deliciousness to the track, with the addictive beat sounding exactly how candy tastes.
Donatachi explains how the collaboration came together: “Working with Cowgirl Clue was really perfect going into this new era; we both wanted to elevate ourselves by making something that honoured our influences while pushing our own sounds forward”.
Cowgirl Clue adds, “Working on “B2B Heartbeat” with Donatachi was like writing ear candy. When I first listened to the original instrumental, I instantly fell in love with the track. As we started to exchange ideas back and forth, I knew I wanted the lyrics to resemble the nature of an independent spirit with absolutely no limits, as the song sonically took me to this place. Figure Skating was the perfect analogy that tied a ribbon on the bubblegum quest and encapsulated the feeling that “B2B Heartbeat“ evokes in me”.
When you hear the whisper of ~ Donatachi Music ~ you know you’re in for a taste of pop’s bright future; always shaping the genreless musical utopia we’re barrelling towards, boasting a veritable who’s who of future icons in their collaborators and a reverence towards y2k pop stars as well as modern club boundary pushers. Donatachi’s 2019 “Taste” EP was full of plush productions bursting with hyper colour sound design and forward-thinking club beats, all with optimism and unironic love of P-O-P. “Taste” included the underground hit “Crush On U” featuring the infamous Slayyyter, which single-handedly set the hyped hyperpop scene in motion.
This past year, Donatachi has been reflecting on their brand and on refining and evolving their sound. They explain: “I’ve spent so much time to reflecting and re-evaluating what Donatachi means to me and to the people that listen to my music. It’s always been about creating a world that’s fresh and in some ways alien, but never alienating. Now more than ever I want my music to feel hopeful and aspirational, like a flash forward into a bright and exciting future”.
Donatachi’s new work was made with this loving ethos in mind, honing a new sonic direction and seeing how far they can push their bubblegum bops. With releases on Sidechains and Mad Decent’s Good Enuff, Donatachi has also collaborated with Oh Boy, Mallrat and Boy Sim and toured with Kim Petras and Mallrat across Australia.
“I’ve spent the last year considering the world I want to live in and the kind of artist I want to be, how I want people to feel when they listen to my music,” explains Donatachi.