Global music icon Example delivers his highly anticipated 8th studio album We May Grow Old But We Never Grow Up featuring epic collabs.
Dropping via BMG, the album demonstrates Example’s genre versatility spanning the realms of house, D&B, garage, drill, grime, pop and more alongside special collaborations with established and rising talent including Nerve, Local, Bou, Nonô, What So Not, Majestic, Westneat, Kanine, Penny Ivy, Livsey, Tommy Trash, Window Kid and JME.
Teasing what to expect from the full project, the album launch arrives after Example’s single release “DEEP” with Bou and Nonô. Making for the perfect crossover D&B anthem, the single earned support from BBC Radio 1’s Clara Amfo, Party Anthems, Dance Anthems and Capital Dance, whilst landing multiple Spotify playlist covers.
Maintaining years of momentum with chart topping singles, career defining festival sets, sold out tours and multiple platinum records, Example’s 8th album We May Grow Old But We Never Grow Up reflects on the whirlwind two decades of his success as the project drops in time for his 40th birthday. Embodying his youthful nature whilst exploring his roots he delivers fresh hits suited for new fans and his decades worth of loyal listeners.
With unique foundations in place, the bulk of the project came to life in his second home, Brisbane Australia, with songwriter Penny Ivy and highly regarded producer James Angus (Tkay Maidza, Last Dinosaurs, The Veronicas), crafting a cohesive album that combines his UK roots with a contemporary sheen.
A momentous journey that travels through multiple genres that he has become renowned in, intro and album title track We May Grow Old But We Never Grow Up is a rendition from Example, showcasing his timeless talent and lyrical flow. Filled with a Peter Pan spirit; tracks like “Never Let You Down” are youthful musings on blurry nights on the town, while lead single “Every Single Time” was inspired by the nostalgic moments that Example’s music has sound tracked. He shares, “Fans always say to me, ‘Oh my God, your song reminds me of when I lost my virginity, your song reminds me of the time I took my first pill, your song reminds me of the first time I kissed my wife.”
Meanwhile, tracks like “Dot Dot Dot” with UK and Australian rap talent Local and Nerve as well as fiery verses from UK’s esteemed grime artist JME and Westneat on Egyptian Cotton demonstrate the core grime, drill and hip-hop scenes Example has become immersed in from the very beginning. Elsewhere, the album nods to crossover dance spectrums with tracks like “Best Laid Plans” with Penny Ivy, “Faith” with the legendary Majestic, r&b infused “I’m About (Only Got Today)” and “Won’t Forget You” alongside dance titans Tommy Trash and Window Kid, weaving between house, garage and pop.
More solo lyrical onslaughts and impeccable production from Example on “Original”, sideways that draws on stadium rock, “Rainy Days” and “DUMM” continue the momentum, crossing boundaries with fresh genre fusions and demonstrating himself as a musician who is in complete control of their craft. With the myriad of talents appearing on the album, Example applies a hip-hop approach to collaboration, inspired by throwback classics like Wu-Tang Clan‘s “36 Chambers” and Snoop Dogg‘s “Doggystyle.”
As an iconic figure, father, husband and artist, Example is the frontman of multiple generations. Proving his fire is burning brighter than ever with an ability to bridge the gaps between electronic, rap and pop, whilst demonstrating his most matured song writing and trusted sounds on display, Example says that We May Grow Old But We Never Grow Up is “the best album I’ve done in 10 years, or potentially my best album ever.” Marking a highly anticipated return, We May Grow Old But We Never Grow Up marks the finest chapter for Example yet… and this book is far from finished.
We May Grow Old But We Never Grow Up
Dot Dot Dot (feat. Nerve & Local)
Best Laid Plans (feat. Penny Ivy)
DEEP (feat. Bou & Nonô)
Every Single Time (feat. Whats So No & Lucy Lucy)
Faith (feat. Majestic)
I’m About (Only Got Today) [feat. Westneat & Penny Ivy]
Internal Affairs (feat. Livsey)
Never Let You Down (feat. Kanine & Penny Ivy)
Won’t Forget You (feat. Tommy Trash & Window Kid)
Egyptian Cotton (feat. Local, JME & Westneat)