Melbourne promoter Novel has secured an exciting new events space in Thornbury. The venue consists of a large-scale multi-room space, which, among its many iterations, has predominantly been used in the past as a sporting complex. The massive space is spread over two levels and consist of a huge warehouse arena and other areas such as old unused squash courts and a uniquely extravagant ballroom.
Novel will construct this untouched domain into a techno lovers playground.
‘A big appeal with this new venue lies in the possibilities that exist in configuring the rooms and overall space into a musical and exploratory adventure. The venues’ late liquor license is also a feature very rarely found in large venues, and it allows the events to continue till 5AM. We will be transforming this unutilized space into a tech-fuelled wonderland, and we’re investing heavily in production and infrastructure to ensure the best possible customer experience,’
‘Also, the venue is located in an industrial area, which reduces our impact on other business and residents.‘ – Novel Director Daniel Teuma.
Novel, the promoters behind B3 at Marvel Stadium, Pitch Music & Arts, Living Room and Let Them Eat Cake, trialled the event space two weeks ago when their smalltown brand hosted international acts Ben Klock, Mind Against and Jennifer Cardini. For the upcoming series of events the venue will be named Thornbury Social Club, and the next event is scheduled for September, while the second date is locked in for early December 2019. Also, as Teuma teases, both events will feature the biggest names in dance music: ‘We’ll have more info soon, but can promise we’re putting some of Novel’s biggest artists into our exciting new space.’