Avicii & Axwell /\ Ingrosso Teams Join Forces To Create Europe’s Largest EDM Agency


Swedish superstars Avicii and Axwell /\ Ingrosso are lucky enough to have some of the biggest agencies backing and supporting their continuous growth. Today, news has dropped that these teams are about to get even bigger and better.

Paragon Artists, whose roster includes Avicii, Arty and Erick Morillo among many others, will be joining forces with Eli Booker’s ATM Europe branch, which  manages names such as Axwell /\ Ingrosso, Alesso, Dirty South and more.

This merger will be called Connected Artists and will represent the combined roster throughout the world, except North America.

Paragon Artists’ Pano Ayassotelis and ATM’s Booker released a joint statement discussing the purpose of the merger:

“We both felt we were offering the same level of boutique services to our respective artists and wanted to combine to continue to offer an ever-evolving strategy to enable our clients to achieve their professional goals. We believe CONNECTED ARTISTS will offer the best level of ability to enhance our artists in this space and we look forward to this move and welcoming other agents and genres to our company.”

This new super agency will give artists a lot more resources than they had before. It’ll be interesting to see how Connected Artists progresses from here. Avicii and Axwell /\ Ingrosso both have big albums on the way. You can listen to a preview of Avicii’s lead single in his Ralph Lauren commercial below.