The hype around 11:11 is certainly high at the moment and the rumours surrounding its release a far from in between. The album title 11:11 signifies an unlikely pairing and high profile collaboration of Israeli DJ and producer, Guy Gerber, and hip hop mogul, Sean Combs a.k.a. P. Diddy.
Announcing the collaboration at the Winter Music Conference in Miami this year, Diddy and Gerber took over the Red Bull Guest House and held a small listening party to debut what Diddy deemed “demented, after hours” music and not your typical EDM.
Today, the general public is getting its first listen of Gerber and Diddy’s fruitful labor on the track entitled ‘My Heart.’
Taking a change in from mainstream hip hop and dance music, ‘My Heart’ shows a sophistication in restraint where one element does not overpower the other but complement each other.
With eerie whines, Diddy’s distorted vocals, distant guitar riffs, whirling chimes, and a selection of other sounds that come together harmoniously; Diddy and Gerber have captured our attention with this track and we’re looking forward to what else is in store.
11:11 is set to be released for free later this year so check back for updated news and listen to ‘My Heart’ below.