Novel Announce 2021 Event At Secret Inner-City Venue


It’s been a tough year for many, and with over six months since Novel‘s last event, it’s been a quiet one too. The agency, known for high-quality productions like B3 @ Marvel Stadium, Let Them Eat Cake @ Werribee Mansion and Pitch Music & Arts Festival, is waiting patiently like most other businesses to finally put up the ‘Doors Open’ sign.

As we start to see some light at the end of the tunnel, everyone can share in the small comfort that, at least, we are all in this together, a sentiment shared by Novel Director Daniel Teuma: ‘Without a doubt, for many, myself included, this has been a challenging year. Who knows what the other side will look like – but the silver lining here is that there is an ‘other’ side. We are choosing to focus on that.’

And by that he is referring to Novel’s first physical event launch since the start of the pandemic – a promising prospect set to open their 2021 account with a bang. The event will see the return of flagship series smalltown, a brand they roll out for top tier international dance acts including DJ KOZENina Kraviz and Stephen Bodzin. The series is also known for conceptualising and utilising diverse and interesting locations, which in the past have included spaces like Caulfield Racecourse and St. Kilda Foreshore. ‘For our first event back we have secured a 5000 plus capacity inner-city location that has never been used before. It’s a location we’ve been working since before COVID.’ For now, however, Novel will announce the event at a later date. Why? ‘We like to build anticipation’, he says calmly before showing us a cheeky smile.

What we can parse out of him is that the location is in an industrial area and has acres of space. More importantly, its almost secluded location will ensure that sound restrictions will be a virtual non-problem. And that will be music to the ears of ticket holders – and the Full Throttle Entertainment team responsible for overseeing and installing their crisp Funktion-One Soundsystem.

So who will play at it? The headliner will be Ben Klock, who will make his first Australian appearance in two years. There can be no doubt that he is a Melbourne favourite, and you would be hard-pressed to find anyone who does not agree on his techno pedigree. Ben Klock would be worth the price of admission alone. Still, Teuma promises more announcements down the track: ‘We have more international artists lined up which we will announce over the next couple of months.’

Novel presents smalltown Street Rave

w/ Ben Klock and more TBA

Event Details

Where: Unique Outdoor Space TBA
When: Sunday 7th March 2021
Time: 12PM – 11PM

Tickets: On sale 12PM, Wednesday 7th October – Register for Pre-sale

RSVP: Official Facebook Event


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