Italy’s Sir Bob Cornelius Rifo has spent the last seven years creating a dirty, streetwise edge for his Bloody Beetroots project.
Despite his production’s punk rock influence and the scummy imagery of his album covers, Rifo is one of electronic music’s savviest businessmen. The latest release from The Bloody Beetroots is the perfect example of this paradox.
The new 15-track project titled Hide features no fewer than 10 music luminaries, its fair to say this album doesn’t hide within the depths of the EDM underground. Instead it shatters barriers between electronic subgenres and rock radio.
Rifo’s organ and guitar play has always been leagues above contemporary electro-house producers, and while this skillset is showcased on the operatic “The Furious” (which features Penny Rimbaud), the extended synth solos that lined the middle of The Bloody Beetroots’ debut LP, Romborama, have continued to harmonize with the endeavors of the album’s many collaborators.
Despite varying aesthetics, instrumental cues help establish continuity throughout the album. “The Source (Chaos and Confusion)” has all the saw-jaw energy of 2010′s standout single “Warp 1.9″, but instead of launching the track with blistering synth clashes, a bluesy guitar solo intros the track and ties it back to early Hide cuts. For longtime Beetroots fans that are worried about Rifo’s attention spent on non-dance floor hysteria, “SPANK” (with TAI and Bart B More), “Runaway”, and the lyrically playful, disco-leaning “Raw” (assisted by Tommy Lee) are sure to add a new intensity to live sets.
This album is a complete mix of what you would expect from The Bloody Beetroots and what you wouldn’t. It’s the classic Beetroots sound mixed with a new direction of chaos.